15 Jan

The Merchandizing Origin Of Your Fake Way Of Getting Dressed For Work

voxsart:

The Merchandizing Origin Of Your Fake Way Of Getting Dressed For Work.

Ah, “Business Casual.” Do you know that it comes from this eight page brochure mailed out to about 25,000 corporate human resources types in 1992? A dude named Rick Miller and his PR team at Levi’s created this brochure to market Dockers through employers by creating an ersatz new dress “code” that employers could institute without thinking much.

And just like that, it worked.

You’re welcome.