“I’m making this slightly theoretical point because it helps to explain why I don’t agree with Sherryl Kleinman’s suggestion that women who use terms like ‘guys’ and ‘dude’ are trying to claim ‘honorary man’ status. Rather I agree with Scott Kiesling, who argues that women use ‘dude’ for the same reason men do: because they want to express cool solidarity—especially, the evidence suggests, with other women. Rather than displaying internalized sexism, they’re like the little girl who sometimes wants to play with toy cars rather than dolls. It’s not that she wants to be a boy, she just doesn’t see why girls shouldn’t play with cars.”
It’s common for men to demonstrate mild (or strong) disdain for how much women care about fashion or how much money women spend on clothes. But they are mostly just demonstrating a complete lack of awareness of a semiotic system that women are required to participate in, in order to accrue both economic and social benefits, which men are largely exempt from.